The Future in Every Drop: The Benefits, Barriers and Practice of Urban Water Demand Management in Canada

May 2004
Oliver M. Brandes and Tony Maas

This report focuses on identifying benefits as well as the barriers to water Demand Side Management in Canada. The interconnected and interrelated nature of barriers creates a gridlock that resists the adoption of a comprehensive approach to demand management for urban water in Canada. Understanding the interrelationships of these barriers is the first step towards developing a Demand Side Management strategy for urban water provision. The report explains why a comprehensive and long-term approach to Demand Side Management is necessary and provides action plans for all levels of government and other stakeholders for implementation.

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